We should have some fun, and try and stage a great war, and have the one ring be findable by those who look for it, etc.
maybe have the "battle" of middle earth reset every 2 weeks or something. could be a really fun aspect/scenario to the race wars. Perhaps have angdil give out basic armour and a weapon for free to newly dead people, etc.
Now, if only we had email addresses registered to accounts, we could spam everyone who'd ever been to mume about the exciting upcoming battle, and they'd all rush back to give it a shot.
Seriously, mume should be treated more like a business in terms of marketing, response to player politics, etc. Sometimes I wonder if we were all paying $15/month, how it would be different